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Do you ever feel like all of our collective intelligences add up to one Big Human Brain designed to entertain us, move us, inform us and crack us up?
I was wondering about this the other day when I suddenly remembered the Taxi Cab Test. The TCT was a way I used to measure whether something in advertising had really gotten into popular culture. When I told a cab driver I was in advertising, he or she would usually ask what campaigns I worked on.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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