Ad Tech The Ad Industry Extends an Olive Branch to Apple Trade body pens open letter asking for collaboration in developing post-IDFA fixes The Partnership for Responsible Addressable Media wants to start a dialog with Apple over privacy. Apple, Getty Images By Ronan Shields & Andrew BlusteinSeptember 15, 2020 Key Insight: Apple has agreed to hear the ad industry’s concerns, but collaboration is far from certain. Ronan Shields @ronan_shields ronan.shields@adweek.com Ronan Shields is Adweek's programmatic editor. Andrew Blustein @andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek. Recommended articles
