Ad Tech

The Ad Industry Extends an Olive Branch to Apple

Trade body pens open letter asking for collaboration in developing post-IDFA fixes

The Partnership for Responsible Addressable Media wants to start a dialog with Apple over privacy. Apple, Getty Images

By Ronan Shields & Andrew Blustein

September 15, 2020

Key Insight:

Ronan Shields
@ronan_shields ronan.shields@adweek.com Ronan Shields is Adweek's programmatic editor.
Andrew Blustein
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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