Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.
Key Insight:
Away from its product launches this week, Apple has been flexing its muscles when it comes to the media industry. In recent weeks, the $1 trillion tech firm has clashed with publishers over in-app payments and with tech companies over ad targeting permissions.
Aside from its high-profile struggle with Fornite publisher Epic Games, Apple’s cryptic communications to iOS developers—who rely on ads to the tune of $45 billion per year—led some to fear the iOS app ecosystem’s equivalent of Google killing the cookie: the end
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in