Despite a lack of history and a rain delay, the organizers of last year’s ‘Ad Guy Ride’ attracted 50 biker enthusiasts from the Dallas advertising scene–and enough queries to prompt another Sunday gathering this year.

Hadeler Sullivan Ewing principals Mike Sullivan and Michael Ewing are coordinating Ad Guy Ride II for July 27, with an expected turnout of 75-80 participants.

Anyone connected with both advertising and motorcycles is invited to meet the leaders of the pack at 11 a.m. in the parking lot of Honda Suzuki North at I-35 and Royal Lane. After a brief road tour, the gang will brake for lunch.

In case of rain, the ride will take place the next week.

Words of warning: cycle snobbery and racing urges will have no place at the table. ‘All brands and models welcome. This is just for fun,’ reads the Ad Guy Ride flyer.

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