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NEW YORK The International Advertising Festival’s Titanium Lion is being redefined as an integrated campaign award, honoring campaigns that succeed over a range of media, the festival said today.
The 2-year-old award, created in 2003, in an effort to honor campaigns that break ground in the industry, was not presented last year. In 2003, the trophy was given to BMW Films, the campaign that inspired the creation of the award.
In its new form, there will be more Titanium Lions given out, and the criteria for winning are more specific.
Campaigns
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