Ad Executive back in class

He’s been a policeman; he’s been Mr. McDonald’s. Now you can call him Professor Verret.

John Verret, former vice chairman of Arnold Worldwide, Boston, has brought his marketing expertise to another arena—education.

Verret has joined Boston University as an associate professor at the College of Communication, teaching courses in advertising management, problem solving, copy and design. Verret had been teaching part-time since 1998, and liked it so much that he jumped at BU’s offer to teach full-time. “I think I’m learning as much as the kids,” he said.

Verret plans to become more involved with the college’s AdLab, which allows students to hone their skills by creating campaigns pro bono for clients.

During his tenure at Arnold and its predecessor agencies, Verret worked on most of the shop’s accounts, notably the McDonald’s regional co-ops, which earned him the nickname “Mr. McDonald’s.” He also worked for Ingalls (now part of Holland Mark Advertising) and Hill, Holliday, Connors, Cosmopulos, both in Boston, during his quarter-century in advertising. From 1968 to 1970 he served on the Oak Bluffs, Mass., police force.