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NEW YORK Ad industry executives believe their industry is in the throes of rapid change, which is accelerating the shift of media budgets to online ads, according to a new survey.
A study by the American Advertising Federation found industry leaders concerned about the fallout from consumer adoption of digital video recorders, with 80 percent asserting DVRs would have an impact on TV advertising. Over half said they either changed or planned to change their ad plans as a result of the so-called TiVo effect.
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