With C-suite leaders from iconic brands keynoting sessions, leading workshops and attending networking events, Brandweek is the place to be for marketing innovation and problem-solving. Register to attend September 23–26 in Phoenix, Arizona.
Unboxing videos are a pretty big deal these days, largely because they're seen as more "honest" than commercial brand videos, with real people unpacking their shiny new gadgets from their packaging and taking them for a spin.
But for the Galaxy S6 and Galaxy S6 edge, Samsung and ad agency McKinney did some pretty entertaining professional versions of the typically amateurish unboxing film.
The surprises are part of the fun, so we won't spoil the three videos below.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in