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Once upon a time, photocopying a piece of paper was a big deal. But in 2012, the list of things we can accomplish with technology has become limitless, and in turn, completely overwhelming. The things that were supposed to make life easier are instead making it more complicated. Accordingly, the hot topic du jour isn't just innovation, but simplification.
Xerox picks up on this trend with its new spot, "A World Made Simpler … by Xerox."
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