Brand Marketing

Ad of the Day: The World’s Most Amazing Mountain Climber Stars in Intel’s Latest Spot

Erik Weihenmayer's story

By David Gianatasio

February 6, 2014

Intel's "Look Inside" film series about inspiring people scales new heights in this 90-second spot about Erik Weihenmayer, who's beaten long odds to climb the world's seven tallest peaks.

David Gianatasio
@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.
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