Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
This isn't the kind of makeup tutorial you see every day.
In this compelling video by Ogilvy & Mather, a young vlogger named Reshma neatly walks viewers through the process of applying red lipstick while ensuring your lips stay moisturized and neatly outlined. But there's a catch, which is clear early on—though unexplained at first—from Reshma's appearance.
Check out the video here:
Watching Reshma calmly and bravely outline the steps of everyday beautification makes for a disturbing contrast.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in