Ad of the Day: W+K's Grand New Delta Spot Is Very Poetic, and a Bit Unsettling

Donald Sutherland's voiceover imparts an indomitable spirit

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This new Delta commercial from Wieden + Kennedy in New York spends 45 of its 60 seconds staring at the ground, yet it's the most high-concept airline ad in a while.

It's also either quite inspiring or a bit dismaying, depending on your level of comfort with airline ads that focus on the actual terrifying physics of giant machines hurtling along at great speeds. It aims for the former, naturally, but leans toward the latter at the outset, as Donald Sutherland intones, in a gravelly voiceover, "What's happening here is not normal."

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