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Everybody knows kids need a good breakfast to give them energy for the day ahead, right? According to Weetabix cereal, sometimes it's the parents who need a boost to keep up with their wild offspring.
Building on its "Fuel for Big Days" campaign—last summer's spot had a family arguing over who was embarking on the most stressful day—Weetabix and BBH London are once again having fun with the nuclear-family dynamic to show just how important a hearty breakfast can be.
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