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The Weather Channel is getting personal.
To promote the new Weather.com, which features more personalization, social utility and localized content than ever, ad agency Bartle Bogle Hegarty in New York has rolled out a slew of entertaining spots.
First up is a humorous TV ad, running on The Weather Channel, that shows God giving a flabbergasted Noah his own personal weather forecast. Let's just say it's going to rain a lot. (As a bonus, God suggests building an ark, although Noah appears confused about that.