Ad of the Day:

Noah and some modern-day celebs get personalized forecasts in BBH's amusing campaign

The Weather Channel is getting personal.

To promote the new, which features more personalization, social utility and localized content than ever, ad agency Bartle Bogle Hegarty in New York has rolled out a slew of entertaining spots.

First up is a humorous TV ad, running on The Weather Channel, that shows God giving a flabbergasted Noah his own personal weather forecast. Let's just say it's going to rain a lot. (As a bonus, God suggests building an ark, although Noah appears confused about that. Wait until he has to round up all the animals.)

Just as amusing are a bunch of online spots in which celebrities get their own personalized weather forecasts based on the cities they live in—by Weather Channel meteorologists dressed up (intentionally poorly) to look like the celebs' Twitter photos. We've been promised 20 of these videos—19 have been posted so far. Check them out below; they're all worth a watch.

Simple, funny, social. This campaign has nothing but sunny skies. For more on The Weather Channel's evolution, check out our interview with CEO David Kenny.


Client: The Weather Channel

Agency: BBH, New York

Chief Creative Officer: John Patroulis

Executive Creative Director: Ari Weiss

Copywriter: Brandon Davis

Art Director: Aaron Adler

Head of Broadcast: Lisa Setten

Senior Producer: Katherine Cheng

Business Director: Abbe Hale

Brand Strategy: Sarah Watson

Strategist: Kimberly Noel

Head of Production Business Affairs: Julia Clark

Business Manager: Nadette Aslanian

Director: Guy Shelmerdine

Production Company: Smuggler

Editor: Dave Koza

Editorial Company: Mackenzie Cutler

Sound Mixer: Sam Shaffer

Colorist: Adam Scott

VFX Artist: Phil Crow

VFX Company: The Mill, Los Angeles