Ad of the Day: Watch Gwen Stefani and Target’s Live Four-Minute Ad on the Grammys

A crew of 250 collaborated on the 'Make Me Like You' stunt

Target has been involved in plenty of musical collaborations over the years—notably with Imagine Dragons, Justin Timberlake and Shakira. But the retailer took it to a new level Monday, partnering with Gwen Stefani on the first music video created for live television, which aired during a four-minute commercial break on CBS's Grammy Awards telecast.

@nudd Tim Nudd is a former creative editor of Adweek.