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It's not advertising if it isn't potentially lethal.
That appears to be Volvo Trucks' premise lately. Its amazing ad stunt from agency Forsman & Bodenfors, the latest in a series that have ranged from crazy to crazier, incorporates a smaller-scale version of Spain's Running of the Bulls—as a bunch of them charge through a Spanish village, chasing a big red-painted truck and a number of dudes in red scarves and running shoes, at least a few of which, I promise, suffered internal injuries during this amazing feat.
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