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Today in semi-obscure but fantastic source material for ads: A-ha's famous video for "Take on Me" has inspired the fun new Volkswagen spot below by Deutsch LA.
The VW spot, directed by David Shane, whose résumé includes Bud Light's "Swear Jar," is a combination of stills, animated sequences and live action, just like the original video. And like the original, it was rotoscoped—meaning they filmed the actors and the cars and then animated the results.
The automaker must have figured enough of the target market was soaking up MTV in the mid-1980s to make this worthwhile.
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