Ad of the Day: Volkswagen

Caught in a duel for a parking spot? You'll want to be the guy in the VW Tiguan

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Cool new things sometimes don't get the advertising they deserve. A nifty innovation's nifty innovativeness is enough, the thinking often goes—just show the thing in action, and let the viewer feel quietly impressed. Sometimes this is wise, especially if the newfangled thing is complicated or multi-faceted. (Think of the first iPhone spots.)

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