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Waiting by the phone may be one of the oldest clichés in telecom advertising, but Grey London manages to put an enjoyable twist on the idea with its new international Vodafone spot, "The Wait."
Twenty years ago, the ad would have shown a teenage girl hovering over a home phone, trying to keep her parents and siblings off the line while she waits for an important call. Now, she's camped out in a diner with her smartphone and a gaggle of friends, who are struggling to stave off boredom while sticking out the arduous wait with her.
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