Ad of the Day: Virgin Mobile’s New Campaign Is the Ultimate Rickroll

Look who pops up out of nowhere

The sudden appearance of Rick Astley usually means you've been duped. But 180LA and Virgin Mobile now want it to communicate the opposite.

A new campaign for the wireless carrier depicts a family who are constantly fighting over the wireless data they have to share. In a TV spot called "Do It for the Data," they are all seen doing absurd favors for each other—in exchange for more data.

The spot ends with a particularly absurd favor involving the "Never Gonna Give You Up" singer himself. Consider yourself Rickrolled—hopefully in a good way.

Virgin Mobile's Data Done Right plans, available at Walmart, aim to change that by dividing up specific amounts of data so everyone gets their fair share. The TV spot begins airing this week of March 16 on cable channels including ABC Family, the Food Network, TBS, TLC, USA and others.

There are two online spot, as well. See them below.

CREDITS

Client: Virgin Mobile

Director, Sprint Prepaid Group: Peiti Feng

Sr Manager, Virgin Mobile Brand: Ryan Rimsnider

Creative Director, Sprint Prepaid Group: Nick Holt

Campaign: Do It For The Data

Agency: 180LA

Managing Partner, CCO: William Gelner

Creative Directors: Mike Bokman and Jason Rappaport

Copywriter: Chris Elzinga

Art Director: Marcus Cross

Head of Account Management: Chad Bettor

Associate Account Director: Paul Kinsella

Account Coordinator: Eric Reilly

Head of Production: Natasha Wellesley

Senior Producer: Lindsey Wood

Production Co: B Reel

Director: Steven Tsuchida

DP: James Gardner

Founding Partner / EP: Pelle Nilsson

Managing Director / Executive Producer: Michael McQuhae

EP: Fran McGivern

Producer: Darrin Ball

Production Supervisor: Tai Scott

Shoot Location: Vancouver, BC

Shoot Date: 2/11/15

Editorial Company: Hutch Co

Editor: Jim Hutchins

EP: Jane Hutchins

Online Finishing:

Colorist: Adam Scott / The Mill

Online / Finishing: The Mill

Sound Design / Mix: Rommel Molina / Barking Owl Sound