Ad of the Day: Virgin Mobile

The carrier has great new phones, if you happen to destroy your old one accidentally on purpose

Want to upgrade to a snazzy new Virgin Mobile phone? First, you'll have to creatively dispose of your old one.

This enjoyable new spot from Mother in New York shows scene after scene of people "accidentally" dropping, crushing, submerging, nuking, forgetting and otherwise getting rid of their old phones—though these are "happy accidents" (which is the title of the spot), orchestrated with a smirk by their perpetrators. The gag should get old after a while, but the pacing, as well as the setting and casting of each scene, keeps it hilarious fresh for the whole 60 seconds. The actors' faux horror never fails to amuse—whether it's the frizzy-haired dude who microwaves his phone instead of a burrito, the biohazard guy who drops his into a vat of toxic goo (which has a pink tentacle flapping ominously inside it), or the DIY home improver who nail-guns his to the ceiling. The disclaimers humorously keep pace with the action, too, beginning with the simple "Do not attempt" before moving on to "Please do not attempt," "Seriously, do not attempt," "We're not kidding. Do not attempt," "Don't attempt this either" and "Do not attempt any of this stuff."

Should you attempt to switch carriers, though? Well, it takes more than losing/destroying your existing phone to get out of your contract. If you are willing to pay the fee to break the contact, then your old phone will indeed be happily disposable. Otherwise, you might want to wait a few months until you're in the clear.

A recent eBay ad worked off a similar conceit as this one. But Virgin won't be sweating that. Fact is, this spot—presumably like the phones it promotes—is better anyway.


Client: Virgin Mobile

Agency: Mother, New York

Production Company: Smuggler

Director: Guy Shelmerdine

Director of Photography: Joost Van Gelder

Chief Operating Officer: Lisa Rich

Executive Producers: Brian Carmody, Allison Kunzman, Laura Thoel

Producer: Drew Santarsiero

Postproduction: Final Cut Editorial

Editor: Matt Murphy

Assistant Editor: Jacob Kuehl

Executive Producer: Saima Awan

Senior Producer: Suzy Ramirez

Smoke Artist: Ernie Camacho

Colorist: Stephan Sparkle

Production Designer: Tom Hartman

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