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An honest question: What is that effect called? '70s filter? Mother New York's new spot for Virgin Mobile manages to perfectly capture that washed-out look found in every Steven Spielberg movie between roughly Jaws and E.T.: The Extra-Terrestrial.
One thing the spot illustrates beautifully is how much better it is to work for a client with a sense of humor. Over the course of the ad, directed by Traktor, we see Sir Richard Branson slapped, rejected by a pretty girl, mocked by his mates, and encased in some truly fabulous orthodonture.
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