Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Branded entertainment often falls at the starting line for lack of a buzz-worthy hook—but Virgin seems to have a winner, in terms of publicity if not actual content, in making the first short film shot at 35,000 feet.
The film, Departure Date, a joint production of Virgin America, Virgin Atlantic, Virgin Australia, San Francisco ad agency Eleven, and Virgin Produced (the entertainment arm of the Virgin Group), premieres Monday night at the 2012 Los Angeles Film Festival.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in