Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It's a cliché to say execution is everything. But it is the exquisite implementation of a simple idea that makes this new Verizon Wireless spot, aimed at small businesses, so exceptional. Created by McCann New York, the ad sees kids running a lemonade stand that takes off when one of them is lent a Verizon smartphone by a generous parent. At least two other recent campaigns have as their premise, and even their entire plot, kids acting like adult businesspeople.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in