Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It's hard to remember that outside the U.S., countries occasionally use money from the lottery to fund things other than the basic functions of state government. (I know, I know, you were promised education funding, and look where you are now!)
The U.K.'s National Lottery has just released this spot from AMV BBDO demonstrating to viewers that the 1 in 10 million chance to win half a million pounds is money well spent—for somebody, at least.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in