Ad of the Day: Waitrose Is Livestreaming Delightfully Boring Farm Videos for a Week

Grocer's sourcing footage is being cleverly repurposed

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Want to see where Waitrose gets it food from? Just go on YouTube and watch live footage of its partner farms—for an entire week. That's the interesting premise of adam&eveDDB and Manning Gottlieb OMD's unique new campaign for the U.K. grocery store chain. 

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