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Want to see where Waitrose gets it food from? Just go on YouTube and watch live footage of its partner farms—for an entire week. That's the interesting premise of adam&eveDDB and Manning Gottlieb OMD's unique new campaign for the U.K. grocery store chain.
The livestreaming started on Thursday and will continue for a full seven days. You can have a live look right now in the video below—although if it's after dark in England, you'll have to wait until sunrise.