Ad of the Day: Waitrose Is Livestreaming Delightfully Boring Farm Videos for a Week

Grocer's sourcing footage is being cleverly repurposed

Want to see where Waitrose gets it food from? Just go on YouTube and watch live footage of its partner farms—for an entire week. That's the interesting premise of adam&eveDDB and Manning Gottlieb OMD's unique new campaign for the U.K. grocery store chain.