Ad of the Day: Tyson Returns Holyfield’s Ear in Foot Locker Spot That Rights Many Wrongs

Kyrie Irving's dream

It's been more than 16 years since Mike Tyson bit off a piece of Evander Holyfield's ear during a heavyweight championship fight. Now, in a Foot Locker ad from BBDO, New York, Tyson is giving it back.

That's just one bit of pop-culture brilliance in a spot that also sees national embarrassment Dennis Rodman buying a one-way ticket to North Korea—to the glee of everyone. NFL Bop Bag Brett Favre, meanwhile, waxes poetic about knowing when to quit, and sportscaster Craig Sager builds a bonfire out of the hideous suits that are his signature.

Alas, it's all a fantasy of NBA baller Kyrie Irving (aka, Pepsi MAX mischief maker Uncle Drew), who is dreaming of a world put in order by a weeklong Foot Locker shoe promotion. Sure, the premise is a bit of a stretch (and we won't delve too far into the many worse wrongs currently in need of righting, because sneaker ads are not about perspective). It's nonetheless fun—good, and simple—to watch Tyson and Holyfield hug it out over a chat about formaldehyde.

Plus, it's nice to see Irving do something in an ad other than dress up like an old man and school hapless street ballers over and over again.

CREDITS

Client: Foot Locker

Spot: "All Is Right"

Agency: BBDO, New York

Chief Creative Officer: David Lubars

Senior Creative Directors: Chris Beresford-Hill, Dan Lucey

Senior Content Producer: Tricia Lentini

Creative Director, Copywriter: Alex Taylor

Creative Director, Art Director: Jason Stefanik

Executive Music Producer: Melissa Chester

Senior Account Director: Troy Tarwater

Account Director: Janelle Van Wonderen

Account Executive: Nick Robbins

Assistant Account Executive: Samuel Henderson

Production Company: O Positive Films

Director: Jim Jenkins

Executive Producer: Ralph Laucella

Executive Producer, Line Producer: Marc Grill

Director of Photography: Ramsay Niokell

Music House: South Music

Edit House: Mackenzie Cutler

Editor: Ian Mackenzie

Assistant Editor: Nick Divers

Visual Effects House: Schmigital

Sound Mix: Heard City

Sound Mixer: Keith Reynaud