Ad of the Day: Twinings

Another unknown indie singer makes her ad debut. But is it as authentic as it sounds?

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Music is so key to so many commercials these days—it's often literally the centerpiece. When it comes to indie artists, there's a formula to it. Find an undiscovered singer with a single striking track, build a spot around it, and partner with the artist for promotions. The singer gets exposure; the brand gets a measure of authenticity and coolness.

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