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Brand: American Legacy Foundation
Agency: Arnold Worldwide
Review Date: August 05, 2010
American Legacy Foundation is getting more mileage out of its 2004 “Shards O’ Glass” Super Bowl spot, putting it back on air this summer and launching a new campaign based on the original concept comparing the dangers of tobacco to a product filled with glass.
This time, in a series called “Back in Business,” CEO R.L. Vanderlin, portrayed by the same actor who appeared in the ad six years ago, pitches a line extension called “Spheres,” a candy-like, glass-filled product packaged in a bubbly bright box decorated with smiley faces.
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