Ad of the Day: Is Toyota's Swagger Wagon Sequel Good Cringey or Bad Cringey?

Kids (and Busta Rhymes) step up in sequel to viral hit

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Swagger Wagon, Toyota's white-hot viral hit of 2010 (or at least the whitest viral hit of 2010), has pulled back into the cul-de-sac for a new round of awkward suburban rap.

This time, a new family fronts the Toyota Sienna's spectacle of unapologetically cringe-inducing hip-hop shenanigans from Saatchi & Saaatchi Los Angeles. And they're joined by Busta Rhymes—who might seem like an odd fit, but as a 42-year-old father of three, probably fits right in.

Featuring "The Neuberts"—the original Swagger Wagon crew were blatantly branded The Sienna Family—the new spot puts more lyrical responsibility on the kids, with mixed results.

Handing over half the song to sassy children and an actual rapper saps some of Swagger Wagon's appeal.



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