Ad of the Day: Toyota Honors Dads With a Pair of Short Documentaries for Father’s Day

Quietly poignant work from Saatchi L.A.

After its paternal score in the Super Bowl, Toyota steers the conversation back to dads with two short Father's Day films from Saatchi and Saatchi Los Angeles. The carmaker is also erecting an "I (Heart) Dad" monument next week on Southern California's Santa Monica Beach Pier.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.