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After its paternal score in the Super Bowl, Toyota steers the conversation back to dads with two short Father's Day films from Saatchi and Saatchi Los Angeles. The carmaker is also erecting an "I (Heart) Dad" monument next week on Southern California's Santa Monica Beach Pier.
One of the films, "Father's Day Reunion," follows 20-something Phil Eastman, whose parents divorced when he was 8, and who last spent Father's Day with his dad 15 years ago.