Ad of the Day: Toyota

This sweet animated Prius spot and its catchy jingle will have you humming

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Once upon a time, catchy, sometimes cloying jingles were the go-to solution for brands trying to leave an impression. Toyota, it seems, wants to bring back those days.

Last week, the automaker and its agency, Saatchi & Saatchi in Los Angeles, launched a new animated Prius spot, "Hum," hinging on a happy-go-lucky brand tune and set in a world with fairy-tale overtones. The camera opens on a Prius passing through a pseudo-enchanted forest, reminiscent of FedEx's sustainability spot from last year.

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