Ad of the Day: Tourism Stunt Gets People to Call the Quietest Place in Switzerland

Jung von Matt's latest offbeat idea for Graubünden

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Sometimes, it takes an entire village … to answer the telephone.

To wit: Tschlin, a bucolic community nestled in the majestic mountains of eastern Switzerland's Graubünden region, is famed for being so peaceful, so quiet, that when the phone rings in the village square, the whole population of 166 can hear it.

So, what could be better than a tourism campaign designed to shatter the alpine serenity by making that phone ring constantly, right?

Last month, Jung von Matt/Limmat staged a six-day promotion in Tschlin, inviting folks from far away to call the village-square telephone.



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