Ad of the Day: This Tortilla Chip Is So Hellishly Spicy, You Get Only One Per Pack

We tried Paqui's Carolina Reaper Madness, and lived to tell the tale

Don't fear the Carolina Reaper. But you should absolutely approach its scorching scythe of flavor with extreme caution.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.
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