Ad of the Day: TomTom

Behind the scenes of Bert and Ernie's disastrous recording session for their celebrity GPS voiceovers

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Celebrity voices on GPS devices are one of the great delights of the modern age, and also one of the surest signs of the apocalypse. Having celebrities literally direct your every move is a painfully apt metaphor for pop culture in 2011. At the same time, the most popular voices are jackasses like David Hasselhoff and Gary Busey—people who inherently cannot be trusted, and whose "celebrity" is more about reality-show meltdowns and the drunken eating of cheeseburgers than talent.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in