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Are you judging potential Valentines based on their … baskets? If so, British supermarket chain Tesco has the perfect campaign for you.
BBH Live put out a call for a range of single folks—not actors—and asked what they'd put in their shopping baskets for a Friday night at home if they had £20 (about $30) to spend.
Thirty-two people initially participated, divided into four groups for the purposes of the social experiment: younger, older, gay men and gay women.
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