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In Britain, where Christmas ads are a pretty big deal, the battle for this season's supremacy continues with the Tesco ad below, from Wieden + Kennedy in London. And it couldn't be more different from John Lewis's lavish animated production.
Is it bad that when I first watched the Tesco spot—which is made to look like old home-movie footage of Christmases past—that I immediately thought of Clark Griswold in his attic, killing time reliving the Decembers of his own youth? The approach is so sentimental, it's already borderline parody—though of course there's no slapstick punch line in the Tesco ad to punctuate how cheesy this kind of nostalgia can be.