Ad of the Day: TBS

Watch any device on Conan, or vice versa, with the network's TV Everywhere app

Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Right down to its name, there's something a bit disconcerting about the whole "TV Everywhere" idea. Championed by most (though not all) cable and satellite companies, the plan is to let anyone with a cable subscription stream TV programming on their iPads, iPhones, and all other mobile devices. This may come in handy—and is the future, regardless of how you feel about it—but it comes off sounding almost like a threat.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in