Ad of the Day: Target

Jason Wu's feline muse makes mischief in the retailer's launch spot for its latest must-have collection

Hope you've all recovered from Missoni-mania, because it's time for another Target designer collaboration!

On Feb. 5, Tar-jay will introduce a capsule collection by Jason Wu. For the unfamiliar, Wu is a favorite of Michelle Obama, who wore his fluffy white gown to the inaugural balls in 2009. (He's also a big fan of throwing his name on various non-wearable items, from Brizio faucets to GE digital cameras to CND nail polish.)

To promote the line, Wieden + Kennedy, New York, produced this sweet little spot starring Wu's "muse" for the collection, a black cat named Milu. When Wu leaves his astonishingly tidy studio, a sketch of Milu leaps from the paper and starts making mischief around the room, gathering a yellow top, pleating a red blouse, decorating a purse with tiny white flowers, and eventually ending up an image on a white tee. Wu returns to his atelier, vaguely mystified—but what else are imaginary feline muses for?

Meanwhile, the collection itself looks like exactly what you'd want to wear this spring while listening to retro French pop tunes out on the lawn—navy wasp-waisted dresses, ditsy florals, sherbet stripes—but hopefully it won't cause another massive Target website crash. (Still waiting for those Missoni shorts, guys!)


Client: Target

Project: Jason Wu

Agency: Wieden + Kennedy, New York

Executive Creative Directors: Mark Fitzloff, Susan Hoffman

Creative Directors: Ben Hughes, Julia Leach

Copywriters: Sean McLaughlin, Trevor Gilley

Art Director: Matt Even

Designers: Trevor Gilley, Elyse Bergel

Head of Content Production: Gary Krieg

Executive Producer: Temma Shoaf

Account Team: Allison Sabol, Vanessa Zippo, Samantha Wagner

Production Company: Park Pictures

Director: Ellen Kuras

Executive Producer: Justin Pollock

Line Producer: Martha English

Director of Photography: Ellen Kuras

Editorial Company: No6

Editor: Lawrence Young

Post Producer: Amy Febinger

Post Executive Producer: Toni Lipari

Animation Company: Laika/house

Animation Director: Mark Gustafson

Executive Producer: Lourri Hammack

Producer: Rebecca Bowen

Animation Supervisor: Aaron Sorensen

Animators: Jenny Kincade, Chris Purdin, Aaron Sorenson

Practical Rigging: Rob Melchior, Sara Neiman

Milu Stand-in Construction: Katie Mello

CG Senior Technical Director: Chris Immroth

CG Modeling: Josh Tonnesen

CG Animator: Greg Kyle

CG Rigger: Terence Jacobson

Flame Artist: Rex Carter

Song: "Battez-Vous"

Artist: Brigitte

Sound Designer: Brian Emrich

Mix Company: Digital One

Mixer: Eric Stolberg

Producer: Cameron Shaw