Ad of the Day: Taco Bell Recruits Real Ronald McDonalds to Launch Its New Breakfast

Errol Morris finds 25 subversive spokesmen

When you're a breakfast upstart like Taco Bell, how do you launch into a category where every fast-food outlet stagnates in the shadow of the Golden Arches?

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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