Ad of the Day: Subaru's Doggie Drivers Are Cute, Funny and Almost Human

Meet the Barkleys

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Chances are you've already got an idea of what the typical Subaru owner looks like: They enjoy L.L. Bean, buying granola at Whole Foods and being very involved in their kid's soccer team. And they probably have a couple of big, slobbery dogs in the backseat.

Subaru is happily embracing that last stereotype with its new "Meet the Barkleys" campaign. The four 30-second spots (and website) follow the Subaru-loving Barkley clan as they deal with everyday situations from teenage dating dramas to family road trips to a dad getting chastised for paying a little too much attention to an attractive female.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in