Ad of the Day: Subaru's Driving Dog Family Returns for More Adorably Comical Spots

The Barkleys are back

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Subaru's hilariously human-seeming dog family, the Barkleys, were a big hit when they drove onto the scene two years ago in ads from Carmichael Lynch. And now they're back for more low-key comic hijinks.

The first new spot, a :60 titled "Puppy," is the best of the lot, showing a tired Mr. Barkley driving around at night with one of his pups, trying to get him to sleep. It's one of those themes that just instantly connects with parents—McDonald's did a memorable take on it with its wonderful drive-through ad back in 2010.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in