Ad of the Day: Stove Top

Eating stuffing on days other than Thanksgiving? This disgruntled Pilgrim just isn't OK with that

It's time to ignore the fact that Passover and Easter are coming up this weekend and focus on the truly important holiday-related issue at hand: Apparently, people are eating stuffing on days other than Thanksgiving! That might not scream "crisis" to you, but according to Stove Top's new ad campaign, it's resulting in a lot of irritated Pilgrim patriarchs.

See, the buckle-wearing settlers have become a pretty modern bunch. "I'm a freewheelin' guy! I tweet!" explains Stove Top's spokes-Pilgrim. But eating stuffing on any old day of the year, it seems, is taking things a step too far. It also doesn't help that the Pilgrim families aren't being supportive. In another spot, Mr. Pilgrim reveals that Mrs. Pilgrim had the audacity to make meatloaf using Stove Top stuffing for dinner one night. Being the sensitive, forward-thinking guy that he is, he can admit that it really upset him. ("You know, we're arguing about the kids having smallpox, but what we're really talking about is Stove Top stuffing," he says. "Am I trying to deal with it? Yeah.") The younger pilgrims are just as oblivious, with one teen going so far as to ask why he can't have Stove Top with tacos. The horror!

It's a cute take on the old "backwards dad" theme, which is especially effective when that dad is a disgruntled, Twitter-savvy historical figure. The goofy anachronism is bound to get some laughs whether you're a Stove Top stuffing fan or not (and, frankly, the idea of "stuffing meatloaf" is making me a bit ill).


Client: Kraft's Stove Top

Agency: The Martin Agency, Richmond, Va.

Chief Creative Officer: John Norman

Creative Director: Andy Azula

Copywriter: Bob Meagher

Art Director: Pat Wittich

Strategic Planner: Melissa Cabral

Account Supervisor: Brad Higdon

Agency Broadcast Producer: Brad Powell

Agency Assistant Producer: Maggie Shifflett

Production Company: Caviar Los Angeles, CA

Director: Table Top: Steve Moses / Live Action: Matt & Oz

Director of Photography: Table Top: Steve Moses / Live Action: Kevin Atkinson

Executive Producer: Table Top: Tom Weissferdt / Live Action: Jasper Thomlinson

Producer: Table Top & Live Action: Nate Young

Editorial Company: Running With Scissors

Editor: Tiffany Burchard, Cosmo Street

Assistant Editor(s): Mark Myers

Telecine: Co3, Tom Poole

Mixer: Rainmaker, Jeff McManus