Ad of the Day: State Farm

Are you and your family safe from giant marauding alien robots?

Headshot of Tim Nudd

Insurance will certainly come in handy when the aliens arrive and start really messing with our suburbs.

This visually impressive, and actually quite amusing, action-movie parody from State Farm and DDB Chicago presents a giant, Star Wars-like mechanical monster from outer space terrorizing a nice quiet street on Earth outside a nondescript city. The usefulness of auto, home, and life insurance becomes eminently clear when the creature takes a shine to Duane's property—first Duane's car, then Duane's house, then Duane himself—while the only two neighbors who aren't fleeing in terror offer wry commentary on the proceedings. Although actually, it turns out Duane doesn't need the life insurance. The colossus embeds him and his La-Z-Boy safely atop an SUV owned by another neighbor—who hopefully has some insurance as well.

It's extremely well done, with great work from The Mill on the design of the creature itself, as you can see in the behind-the-scenes video, posted below. In a sequel, perhaps the monster could track down Allstate's Mayhem guy and really show him who's boss.

Client: State Farm
Spot: "State of Chaos"
Agency: DDB, Chicago
Group Creative Director: Barry Burdiak
Creative Director: John Hayes
Creative Director/AD: Adam Glickman
Creative Director/CW: Craig Feigen
Executive Producer: Scott Kemper
Production Company: O Positive
Director: Jim Jenkins
Executive Producer: Ralph Laucella
Line Producer: Marc Grill
Director of Photography: Russell Carpenter
Production Designer: Jason Edmonds
Editorial Company: No6
Editor: Jason McDonald
Executive Producer: Toni Lipari
Post/FX: The Mill, New York
Producer: Camila De Biaggi
Shoot Supervisors: Westley Sarokin, Jeff Dates
Lead Flame: Westley Sarokin
Flame Artists: Gavin Wellsman, Keith Sullivan
Flame Assists: Suzanne Dyer, Rosalind Paridis, Melissa Graff, Brian Houlihan, Randy Krueger, Patrick Mahoney, Brendan Oneill
Lead CG Artist: Jeff Dates
CG Artists: Sandor Toledo, Chris Bernier
Concept Artists: Marc Moore, Rob Modini
Lead Animator: Jeff Lopez
Telecine: Fergus McCall
Telecine Producer: Claudia Guevara
Sound Design: Henryboy
Sound Designer: Bill Chesley
EP: Kate Gibson

@nudd Tim Nudd is a former creative editor of Adweek.