Ad of the Day: State Farm

Are you and your family safe from giant marauding alien robots?

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Insurance will certainly come in handy when the aliens arrive and start really messing with our suburbs.

This visually impressive, and actually quite amusing, action-movie parody from State Farm and DDB Chicago presents a giant, Star Wars-like mechanical monster from outer space terrorizing a nice quiet street on Earth outside a nondescript city. The usefulness of auto, home, and life insurance becomes eminently clear when the creature takes a shine to Duane's property—first Duane's car, then Duane's house, then Duane himself—while the only two neighbors who aren't fleeing in terror offer wry commentary on the proceedings.



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