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Mars's consolidation of creative duties on its global brands at Omnicom last year saw the Starburst and Skittles accounts move from TBWA\Chiat\Day to DDB. Now, we get DDB's first effort for Starburst—and it aims for the same kind of intriguing quirkiness as TBWA's celebrated oddvertising on the candy brands.
The new spot pitches Starburst's Flavor Morph candies—a strange, Willy Wonka-like creation that somehow changes flavors as you chew. It opens with a prim girl giving a Flavor Morph to a guy who thinks he's an urban youth, despite his clearly affluent surroundings.
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