Ad of the Day: Southern Comfort Stumbles Upon Karate Man

A spot born in casting

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Southern Comfort is keeping things weird and hypnotizing with its latest work from Wieden + Kennedy in New York.

Just try to take your eyes off the brand's current, silent pitchman—last seen in June sipping the liquor while getting an intense scalp massage from a hairdresser, and now wearing coloring foils while showing off his karate chops, in slow motion, at the same salon.

It's strangely graceful and completely ridiculous. The sequence is paced and delivered to a tee, from the actor's unblinking stare and the sliding of his feet to the gaga eyes of the female patrons.



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