Ad of the Day: Sony Plays Pachelbel's Canon Using the Sounds of Japanese Rivers

Sequel of sorts to 'Xylophone'

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The hills were alive with the sound of music. Now, it's the rivers.

Morihiro Harano, aka "Mori," the creative director behind 2011's stunning "Xylophone" spot for Japanese telecom NTT DoCoMo, is back with a sequel of sorts—though he's now at a different agency and working for a different client.

The earlier spot, which earned two gold Lions and one silver at Cannes for Tokyo agency Drill, featured a gorgeous 50-yard-long wooden xylophone, tilted down a hillside, which perfectly played Bach's Cantata 147 when a wooden ball was rolled down it (to advertise the wooden casing around Sharp's Touch Wood SH-08C handset).

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