Ad of the Day: Sony Ericsson

Xperia Play contest tempts gamers with the ultimate nerd bait: the undying love of Kristen Schaal

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Kristen Schaal, geek heartthrob, wants you to woo her with your leet Minecraft skills.

The popular comedienne, whose résumé includes Flight of the Conchords, The Daily Show, and a whole lot more funnies, is back yet again in her role as spokeswoman for Sony Ericsson's Xperia Play. The new spots, from McCann Worldgroup, continue the campaign's emphasis on the Android phone as a gaming gadget, now punching up its focus on specific titles—and adding a contest element that invites players to compete for Schaal's attention by creating a digital tribute in a blocky construction game Minecraft.

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