Ad of the Day: Sonic

The chain's food sends a customer into a musical phantasmagoria of delight

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

How good is Sonic's food? Good enough to make you hallucinate that you're flying through giant onion rings, riding a pickle rocket, dancing with rocking hot dogs, and lassoing enormous golden cheesy tots. That's the take-away from this hilarious new 60-second spot from Goodby, Silverstein & Partners and Hungry Man director Hank Perlman—probably the best musical fast-food ad since Burger King's TenderCrisp Bacon Cheddar Ranch commercial with Darius Rucker.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in