Ad of the Day: Snickers Is Now Selling Absurd Hunger-Themed Products on eBay

If you're a 'spacey princess,' perhaps you'd like an Astro Tiara

Has hunger ever caused you to feel like a princess who's also a little spacey—aka, a "Sprincess"? You need an Astro Tiara … or maybe just a Snickers Crisper. 

You can buy the former on eBay, anyway, along with several other ridiculous products that Snickers and BBDO have dreamed up for people suffering from the kind of linguistic-mashup hunger symptoms introduced in the Snickers Crisper campaign. 

This new "Hunger Innovations" campaign isn't limited to eBay, either. Snickers is also imitating your favorite home shopping channel with a faux infomercial, and taking advantage of autoplaying video in your Facebook news feed, to promote the conveniently bite-sized two-per-pack Crisper bars. 

First, the campaign's digital video, which launched today, mines the rich depths of America's shop-from-home industry to demonstrate how a few of the newly discovered hunger maladies might wreak havoc on your day.

One might question the functionality of these products, but they are real. You can purchase a "Punching Pillow" right now on HungerInnovations.com, which redirects to eBay, for the low, low price of $89.99. (The pillow's $200 "list price" also makes for a nice tie-in to The New York Times' recent exposé on the deceptive nature of such e-commerce "deals.")

But wait … this new brand of hunger pang doesn't just affect sexually frustrated home-shopping hosts!

BBDO also produced two videos designed to take advantage of Facebook's muted autoplay function. With no sound, the clips look like music videos from a pop singer and a cartoonish metal band, respectively. But viewers curious enough to tap each video as it plays will be in for a couple of epic surprises. 

Didn't expect that, did you? The next one is even more jarring.

The new work serves as an extension of the Crisper campaign that launched along with the product in January. The first spots marked a shift in BBDO's focus from the visually oriented gags of the "Brady Bunch" spot and similar ad/stunts to a message more closely tied to clever wordplay.

Meanwhile, the "You're Not You When You're Hungry" campaign continues for the flagship Snickers brand, and so far in 2016 has included the the William Dafoe as Marilyn Monroe Super Bowl spot and the world's most sloppily Photoshopped Sports Illustrated Swimsuit Issue back cover.

CREDITS

Client: Mars Chocolate North America

Agency: BBDO New York

Title: "Hunger Innovations," "Hungry Singers"

Brand Director – Filled Bars Portfolio: Allison Miazga-Bedrick 

Brand Manager, SNICKERS® Brand: Michael Italia Sr. 

Associate Brand Manager, SNICKERS® Brand: Martin Terwilliger

Chief Creative Officer, BBDO Worldwide: David Lubars 

Chief Creative Officer, BBDO New York: Greg Hahn

Executive Creative Director: Gianfranco Arena

Executive Creative Director: Peter Kain

Creative Director, Art Director: Justin Bilicki

Creative Director, Copywriter: Matt Herr

EVP, Director of Integrated Production: David Rolfe

SVP, Group Executive Producer: Amy Wertheimer

VP Executive Music producer: Melissa Chester

Business Affairs Manager: Paul Cisco

Managing Director: Kirsten Flanik

EVP, Global Account Director: Susannah Keller

SVP, Account Director: Joshua Steinman

Account Manager: Tani Corbacho

Account Manager: Nick Robbins

Account Executive: Jocelyn Choi

SVP, Group Planning Director: Annemarie Norris

Senior Planner: Alaina Crystal

Senior Communications Planner: Sean Stogner

Production Company: Smith and Jones

Executive Producer: Philippa Smith

Director: Ulf Johansson

Line Producer: Philippa Smith

Product Shoot: Woodshop

Product Director: Trevor Shephard

Editorial: No6

Executive Producer: Cornia Dennison

Producer: Malia Rose

Editors: Jason MacDonald, Ryan Bukowski

Telecine Company: Company 3

Telecine Artst: Tim Masick

Producer: Rochelle Brown