Ad of the Day: Smart Car Takes on Cinematic Clichés in a Peppy New Campaign

Driving off the beaten path

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Why do epic car chases always happen in slow motion? You won't get the answer to that, but the trope will at least be addressed in the latest amusing campaign for Smart car.

Created by BBDO Berlin and directed by MJZ's Perlorian Brothers, the ads tear a page out of the post-war Volkswagen playbook, positioning Smart's quirkiness as a feature, not a bug (pun!). Each spot kicks off with a car-based movie cliché, whose suspension of disbelief is broken when a Smart car pulls up alongside it. 



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